In a recent Boston Globe article, new Wynn Resorts CEO Matt Maddox suggested that considering a name change for the Everett casino—in light of reports of sexual harassment and assault by founder Steve Wynn—was premature and not advisable in this period of "raw emotion." In response, BARCC Executive Director Gina Scaramella argued in a letter to the editor that a name change is a both a smart business decision and the right thing to do for the community.
Excerpt: "Maddox now bears ultimate responsibility for the success of a $25 billion global corporation. He has many decisions to make, and many of them will make news. Deciding to put as much distance as he can between his company and the permanent stain associated with an apparent failure to prevent sexual harassment and assault is probably the easiest one he’ll face. In a case like this, where the right thing to do would bring the company short-term pain for a longer-term gain, Maddox should not let emotion get in his way."
Read the full letter, "Wynn Resorts’ New CEO Must Understand the Need for a Name Change," online at the Boston Globe website.