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Letter: Wynn Resorts’ New CEO Must Understand the Need for a Name Change

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In a recent Boston Globe article, new Wynn Resorts CEO Matt Maddox suggested that considering a name change for the Everett casino—in light of reports of sexual harassment and assault by founder Steve Wynn—was premature and not advisable in this period of "raw emotion." In response, BARCC Executive Director Gina Scaramella argued in a letter to the editor that a name change is a both a smart business decision and the right thing to do for the community.  

Excerpt: "Maddox now bears ultimate responsibility for the success of a $25 billion global corporation. He has many decisions to make, and many of them will make news. Deciding to put as much distance as he can between his company and the permanent stain associated with an apparent failure to prevent sexual harassment and assault is probably the easiest one he’ll face. In a case like this, where the right thing to do would bring the company short-term pain for a longer-term gain, Maddox should not let emotion get in his way."

Read the full letter, "Wynn Resorts’ New CEO Must Understand the Need for a Name Change," online at the Boston Globe website. 

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Jessica L. Atcheson
As BARCC’s marketing and communications manager, Jessica L. Atcheson leads strategies to advance BARCC’s mission and raise its organizational profile. She develops, implements, and evaluates strategic communications initiatives in a variety of online and offline channels.Prior to joining BARCC, Jessica served as the writer and editor at the Unitarian Universalist Service Committee, an international human rights nonprofit. She began her career in nonprofit communications at Kripalu Center for Yoga & Health, where she worked as associate editor. She has also earned a bachelor’s degree in English with a minor in communication studies from Hamilton College, studied at Oxford University, and served as a survivor advocate through the AmeriCorps Victim Assistance Program. She volunteers at the Network/La Red, which works to end partner abuse and support LGBQ/T survivors.

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